Planetside 2

1) Planetside 2 is a free science fiction MMOFPS (Massively Multiplayer On-line First Person Shooter) set approximately 300 years after the discovery of Auraxis.

2) The game belongs to the Sci-Fi MMOFPS genre.

3) Planetside 2 developer/publisher is the Sony Online Entertainment.
4) The game was launched on the 20th of November 2012
5) The gameplay features territory control in an open-world, large battles featuring up to 2000 players per continent on foot or in land/air vehicles.As a player participates in productive activities, they will earn experience, which will increase their character's battle rank and reward them with certification points. As players gain experience, they will receive more certifications, allowing the player to unlock new abilities or items.
6) The six player classes in the game are:

• The Infiltrator - sniper class with special abilities of cloaking and hacking; can use sniper rifles, scout rifles and submachine guns with devastating effects.
• The Light Assault - special ability is Jump Jets that lets them fly for a short period of time; the air scout who uses carbines, submachine guns and shotguns. 
• The Combat Medic - healing class whose special abilities are to heal and resurrect others; their weapons include assault rifles, shotguns and submachine guns.
• The Engineer - special ability to repair turrets, vehicles and MAX Units and build anti-infantry and anti-vehicle turrets; their weapons include carbines, shotguns, submachine guns and battle rifles. 
• The Heavy Assault - special ability of shields that help them endure heavy fire; their weapons include light machine guns, submachine guns, shotguns, battle rifles and Rocket Launchers(destroy enemies vehicles).
• The MAX - the slowest; they have a mobile armoured suits that allows them to take significant damage before they die; have access to anti-infantry, anti-vehicle and anti-air weapons.

7) Planetside 2 is a science fiction massively multiplayer online first-person shooter game set approximately 300 years after the discovery of Auraxis.

Business Model

1) Planetside 2 is free of charge.

2)  The subscription provides them with increased experience, cert points, and extra resources.

3) In-game currency can be used to buy aircrafts.

4) Some players dislike games in which users can buy additional weapons or health because it's like buying power which means that you don't actually need to have skills to get through the game.

The Three Factions

The Terran Republic: Obsessed with the preservation of law and order through violence. Some therefore think they are an oppressive and dictatorial force however others think that they are the only hope for lasting security of Auraxis.

The Vanu Sovereignty: Advanced and cunning. Their aim is to uncover the secrets hidden away in ancient artifacts scattered over the surface of Auraxis.

The New Conglomerates: They fight for freedom. Supported by heavily armored assault troops and durable tanks and fighters that also have the highest damage per shot in the game.

Target Audience
Target Audience Demographics-
Male 70% Female 30%, ages 16 to 30, BC1C2 class, slightly higher than average education, mostly middle class employment, larger towns and cities.

The Terran Republic: approximately ages between 26 and 30, BC1 class, higher education, middle class employment, cities and towns.

The Vanu Sovereignty: approximate age of 28, BC1 class, higher education, middle class employment, cities and towns.

The New Conglomerates: average ages of 16 to 23, BC1C2, average education, middle/lower class employment, cities and towns.

Target Audience Psyhographics-

The Terran Republic: succeeders

The Vanu Sovereignty: reformers

The New Conglomerates: aspires and strugglers