Task 1
The game title is 'Enzo' and it will be available on tablets, phone and PCs as it would bring more profit with a wide range of platform availability. Enzo will be played by the ages 7 to 14 as it is a game with animated visual effects and therefore would appeal to a younger audience.
Task 2
To attract the audience's attention the game will be advertised on children based areas of media such as TV Junior/Teenage Channels or YouTube channels where nursery songs and shows are played.
To generate the interest of the audience, the advert will have a narrative to it to create excitement. The bug will have a name and a personalised character which will make the audience feel connected to character. This will make them want to help him get through the game.
To stimulate the desire in-game footage will be included in the advert to show what the audience will be experiencing while playing the game.
To promote the action at the end of the advert there will be a website link and social media websites as well as hashtags. Also the price and platform will be shown.
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