Long-Term Campaigns: Star Trek Videogame

Five most significant aspects of the Star Trek campaign:

 1* June 2011 - E3 announcement and teaser trailer
This was very essential in creating a buzz about the game as it is the first time the audience has heard about the game coming out and since there is a teaser trailer to go with it it gives them something to talk about/comment and already make their opinion on the game. 

2* June 2012 - Website, Twitter and Facebook feed launched and updated
Launching websites that contain information about the game can be helpful when promoting it as it creates excitement with all the new information that you can find out from it. The target audience can share that info with other friends to make them aware of the game. 

3* June 2012 - Gameplay footage posted online 
The gameplay makes the audience feel like they are a part of that game and it creates a buzz because it shows the audience more of the game which increases their interest in it. Just like with the website, Twitter and Facebook they can easily share that with their friends to create a buzz.

4* February 2013 - Retailers post circulars online 
The circulars online create a lot of buzz as they are the first things that you see when you enter an online game or app store. It lets you pre-order the game which is most likely to attract the audience because they have seen all the previous advertisement and they can't wait to finally play the game so they pre order it. 

5* March 2013 - Official advert released 
When the official advert is released the audience will pass it on to their friends so that they can see the advert as well. This creates a buzz as well as it shows the audience even more about the game than the gameplay and the trailers. 

How do the trailers appeal to the target audience?

Overall the trailers had 185.79 thousand views.

The Star Trek videogame publisher developed the marketing campaign over such a long time to create more excitement. As they released new trailers, websites etc the audience got more excited and was looking forward to buying the game. The audience kept on seeing how good the adverts were so once the game came out they were more likely to buy the game.

Online Reviews:

http://www.metacritic.com/game/xbox-360/star-trek-the-video-game