Developer/Institution: Nd Cube
Copies Sold: 7.94m
Broadcast:
1) The key conventions of a videogame TV Advert include the title of the game, platforms that the game is available on, in-game footage, age rating, voice over, institutional info, game cover, price, release date, social media and celebrities. You would see most of these key conventions in videogame adverts.
2) The Wii Party uses the title of the game on the cover of the game at the end of the advert. In-game footage is included as the Redknapps play Goal Getters. This is also another key convention as it is famous people - celebrity endorsement. The age rating is not very clear or eye-catchy but it is on the game cover in the bottom left corner. The institutional info is at the top of the screen at the end. A website where you can find more information on is at the bottom of the screen. There is a voiceover that also says the platform that the game is available on which is Wii. The price and release date are not included in this advert.
3) The typical setting for Wii Part adverts is a living room because the audience can relate themselves to that since they will most likely be playing this game in their own living room as well.
4) This setting would appeal to families because the living room has the family atmosphere where you gather around together to watch movies or play games that bring you together just like Wii Party which is great for families with little kids.
5) Across different Wii Party adverts different celebrities are used such as, the Redknapps, JLS, Ant&Dec and Girls Aloud.
6) The celebrities' clothing is casual and the make-up is not very visible or at least it's not the first thing that catches your eye which makes them seem like average people and you don't really focus on the fact that they are famous but your focus is on the game instead.
7) The Redknapps are an image of a happy family united by the game, Ant&Dec are Britain's most known and most valued presenters, JLS is a young boy band that might have been used to attract the young woman side of the target audience and the Girls Aloud used to be very popular and famous.
8) These celebrities suggest that the company's main target is families, quite equally women and men.
9) The target audience is approximately female(52%):male(48%) the ages are from 5 to around 60, the demographics includes all different social classes.
10) Blumler and Katz's theory is established in the adverts, for example diversion because they include humour that entertains the audience. It can be a pleasure for the audience to watch these adverts because of Personal Relationships, when celebrities they love appear in the advert. Also the use of the homely settings create Personal Identity as the audience can relate to spending time with their family in a living room as well.
11) The brand logo is included at the start of the advert (Wii) with the sound associated with Wii and at the end of the advert at the top the brands Wii and Nintendo featured.
12) The TV adverts were very effective because they were not targeted at a specific age, gender or social class which means it attracted a wider range of people. They gave a nice image of the game - that you can play it with your family and friends which can bring you together and because parents want to make their children happy they are most likely to buy the game to be able to spend more time with the little ones and have fun together as a family.
Print:
1) 'It's a solid bet for families and friends looking for their next game night fix'. This review suggests that the target audience for Wii Party are friends and families potentially with kids. It also shows it's for people that like to spend time socialising with others.
2) The review ('It's a solid bet for families and friends looking for their next game night fix') is positive because it indicates that the game is so addictive that you can't wait for the next time you get the chance to play it.
3) Magazines are effective at promoting the game because when parents are looking for appropriate games to be able to play with the family and they see a magazine that promotes games they are very likely to read it and see what is recommended and also magazines are available for everyone even if you don't buy it you can check it out at the store and then look it up at home.
E-Media:
1) The Wii Party website attracts the fans because the ones that would actually visit this site would probably be children and because it's bright it would appeal to them.
2) The scrolling images show different ethnicities, ages and genders.
3) Which ever "button" you click on (overview, party games etc.) the words family and friends appear on the screen. It keeps on emphasising that aspect since the brand wants to show the game is for everyone no matter the age or gender and it also shows that it's made specially for families to bring them together.
4) The main colours visible on the website are white and pink and bright in general signifying that the audience is mostly children and probably females.
5)
6) Their Facebook wall has had 11,226 likes
7)
These cross-promotions would appeal to the Wii Part target audience because since they enjoy Wii Party they might also like other games coming from the same company where the family can potentially get involved as well.
8) It can be because the game's target audience is mainly children and possibly elderly people that are very unlikely to have accounts on social networking sites.
9) E-Media and Broadcast are the strongest at promoting the game since they are very widely spread and available to a larger amount of people. It's very hard not to notice anything to do with the game on the TV or on the internet.
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