1. How long before release did the GTA V campaign begin?
2 years before.
2. How did the institution want existing GTA fans to react to the early trailers?
Rockstar wanted their dedicated fans to watch the trailers over and over again and analyse them and try to find out information about the game by themselves.
3. How did the steady release of trailers build excitement and hype about the game?
The trailers were short with big time gaps in between them. They also didn't reveal a lot of information at once and left the audience trying to figure it out.
4. How was the launch used to generate news coverage?
5. What effect did the strict embargo have on the audience?
It created more excitement at extraordinary levels as the release day neared.
6. In your opinion, why was the campaign for GTA V so successful?
In my opinion it is because, GTA has a lot of dedicated fans just waiting for the new game releases and therefore once they find out about it the word of mouth takes over quite a lot of the time. The fact that they withheld information in the trailers left people wondering and posting their ideas online making more people aware of the game.
Name of Game: Wii Fit Plus Release Date: 2009 Institutions Behind the Game: Nintendo Gaming Platforms: Wii
Print:
1) -
2) - 3) The reviews for Wii Fit Plus are mostly positive with some negatives as well like all games: -Can create your own workout routines -Most of the new balance games are fun -Multiplayer limited to nine games 4) Wii Fit Plus has not featured on magazine front covers however it would be very helpful with promoting it. Front cover feature is so successful in promoting a game to its target audience because it catches their attention and it indicates to them that if it's good enough to be on the front of a magazine it's probably good enough for them to buy it as well. Also, the game is aimed at mostly adults between 25-45 that are very likely to read magazines and when they notice something like a game that isn't all about violence and looks relaxing, they might take a look at it. Broadcast:
1) This TV Advert covers some of the key conventions. It includes the institution logo at the start, voiceover at the end, in-game footage, platforms it is available on and the official website.
2) This Wii Fit Plus trailer is effective because it's targeted at adults that probably own the Wii Fit game already and just want to upgrade it. The trailer would show them what is different and new about the game to boost up their desire of upgrading their copy of the game. The new additions and improvements shown in the trailer might make them feel like their version is old and can't do most of the things that the new one can which will cause them to at least think about purchasing it.
3) The gameplay of the game promotes it effectively as it introduces the audience to the game and shows them what the game is like and what they can expect of the game. If they are having doubts about whether to buy it or not, the gameplay can persuade them to do so, showing them that it's something they are looking for, especially because the man looks very happy and enthusiastic about playing the game.
E-media:
1) The official website attracts and maintains the interest of the audience because the sliding images show different aged people which can motivate them as it shows you can play the game no matter the age. Also, the target audience which is mainly adults, might also like the fact that the page has simple colours, green and white and it's very organised.
2) The colour green which is dominant on the official website can be associated with peace which could be an indication of that playing the game and working out can give you peace of mind. Also it shows different aspects of the game like aerobics, balance, training, yoga and strength.
3) No, the game doesn't have a YouTube channel.
4)
5) User Generated Content helps to promote the game because it is done by average people that play the game and you can make your own opinion based on that instead of you reading reviews and judging the game by what others say about it. In addition, it gives the audience an idea of what the game is like and how it's played which can either like or dislike the game.
6) The game doesn't have an official Facebook page.
2) Wii Fit Plus was originally announced during Nintendo's E3 media briefing on June 2, 2009.
3) The institution promoted the game by releasing final trailers and adverts of the game and they also relied a lot on the word of mouth, sharing the videos and people creating the buzz themselves.
4) Wii Fit Plus does not have in-game purchases however it release newer versions of the same game, persuading people to purchase the updated version.
Other:
1) Target audience demographics:
*22-54 years old
*64% female 36% male
*ABC1 social demographics
*part time jobs
I think this demographics suits the game because most of the players would be working adult females trying to improve their figure at home because they don't have motivation to do it outside by themselves.
Psychographics:
*succeeders
*explorers
*reformers
2) Australian celebrity endorsement was used in the adverts to create an average feel of the game, that anyone can play it in their living room in casual working out clothes.
3) The campaign creates an emotional connection by using celebrity endorsement in adverts. When the celebrities that might be thought to be always wearing designer formal clothes wear causal every day clothes then that makes the person feel like they know that celebrity personally because he is just like a normal person.
4) -
5) Nintendo promotes all of their games by using celebrity endorsement in their own cosy living room with family or friends in casual clothes having fun since their overall target audience is families.
Five most significant aspects of the Star Trek campaign: 1* June 2011 - E3 announcement and teaser trailer This was very essential in creating a buzz about the game as it is the first time the audience has heard about the game coming out and since there is a teaser trailer to go with it it gives them something to talk about/comment and already make their opinion on the game. 2* June 2012 - Website, Twitter and Facebook feed launched and updated Launching websites that contain information about the game can be helpful when promoting it as it creates excitement with all the new information that you can find out from it. The target audience can share that info with other friends to make them aware of the game. 3* June 2012 - Gameplay footage posted online The gameplay makes the audience feel like they are a part of that game and it creates a buzz because it shows the audience more of the game which increases their interest in it. Just like with the website, Twitter and Facebook they can easily share that with their friends to create a buzz. 4* February 2013 - Retailers post circulars online The circulars online create a lot of buzz as they are the first things that you see when you enter an online game or app store. It lets you pre-order the game which is most likely to attract the audience because they have seen all the previous advertisement and they can't wait to finally play the game so they pre order it. 5* March 2013 - Official advert released When the official advert is released the audience will pass it on to their friends so that they can see the advert as well. This creates a buzz as well as it shows the audience even more about the game than the gameplay and the trailers. How do the trailers appeal to the target audience? Overall the trailers had 185.79 thousand views. The Star Trek videogame publisher developed the marketing campaign over such a long time to create more excitement. As they released new trailers, websites etc the audience got more excited and was looking forward to buying the game. The audience kept on seeing how good the adverts were so once the game came out they were more likely to buy the game. Online Reviews: http://www.metacritic.com/game/xbox-360/star-trek-the-video-game
Candy Crush Saga 1. How much money is Candy Crush Saga estimated to make each day from its users? Worldwide it approximately makes £610,000 of which £550,000 is from gamers in the US.
2. How does it make this money?
The game has add-ons like skipping the time to wait for more lives or just simply buy add ons to help you get through difficult levels which addicted players purchase.
3. How many people are estimated to have installed Candy Crush?
It is estimated to be 500 million people.
4. Where do people play?
On their way to work, during working hours and on their way back from work.
5. When was the game released?
Facebook: April 2012
iOS: November 2012
Android: December 2012
6. When did it reach 500 million downloads?
November 2013
7. Who is the typical Candy Crush gamer?
Women aged 25 to 45.
8. What percentage of gamers have spent money on Candy Crush, buying in-app purchases etc.?
25%
9. What percentage say they are addicted to the game?
30%
10. What is your own experience of playing Candy Crush? Have you played it?
From my own experience I can say that it is a very addictive game because you spend every moment that you have available to play it for example waiting for the bus, transport or when you just have a break from your chores.
From the Daily Mail article I can work out that the target audience for Candy Crush is women aged between 25 to 55.
Extension Task
Mobile gaming continues to grow because:
Tablets and phones are becoming the two main, most used platforms.
You can access mobile games at any time, anywhere you are.
Tablets and phones are available all around the world.
Free games are available.
Technology development allows the developers to catch up with PC and console games.
In 2013 mobile games generated 17.4% that is $12.3 billion of the global games market. It's estimated that by 2016, that percentage will increase to 27.8% - $23.9 billion.
According to the Newzoo 2013 Global Games Market Report, MMO, smartphones and tablets are the only platforms that actually increase.
In 2013 the biggest amount of mobile gamers was in Asia Pacific with 412 million players. Western Euroope has the highest average spend per month per paying mobile gamer and that is $4.40.
20 to 35 years is the most frequent age especially in Korea/Japan/China. North America holds the biggest percentage of female players.
The US also has the highest amount of average spenders (33%), followed by Europe (23%).
1) Planetside 2 is a free science fiction MMOFPS (Massively Multiplayer On-line First Person Shooter) set approximately 300 years after the discovery of Auraxis.
2) The game belongs to the Sci-Fi MMOFPS genre.
3) Planetside 2 developer/publisher is the Sony Online Entertainment. 4) The game was launched on the 20th of November 2012 5) The gameplay features territory control in an open-world, large battles featuring up to 2000 players per continent on foot or in land/air vehicles.As a player participates in productive activities, they will earn experience, which will increase their character's battle rank and reward them with certification points. As players gain experience, they will receive more certifications, allowing the player to unlock new abilities or items. 6) The six player classes in the game are:
The Infiltrator - sniper class with special abilities of cloaking and hacking; can use sniper rifles, scout rifles and submachine guns with devastating effects.
The Light Assault - special ability is Jump Jets that lets them fly for a short period of time; the air scout who uses carbines, submachine guns and shotguns.
The Combat Medic - healing class whose special abilities are to heal and resurrect others; their weapons include assault rifles, shotguns and submachine guns.
The Engineer - special ability to repair turrets, vehicles and MAX Units and build anti-infantry and anti-vehicle turrets; their weapons include carbines, shotguns, submachine guns and battle rifles.
The Heavy Assault - special ability of shields that help them endure heavy fire; their weapons include light machine guns, submachine guns, shotguns, battle rifles and Rocket Launchers(destroy enemies vehicles).
The MAX - the slowest; they have a mobile armoured suits that allows them to take significant damage before they die; have access to anti-infantry, anti-vehicle and anti-air weapons.
7) Planetside 2 is a science fiction massively multiplayer online first-person shooter game set approximately 300 years after the discovery of Auraxis.
Business Model
1) Planetside 2 is free of charge.
2) The subscription provides them with increased experience, cert points, and extra resources.
3) In-game currency can be used to buy aircrafts.
4) Some players dislike games in which users can buy additional weapons or health because it's like buying power which means that you don't actually need to have skills to get through the game. The Three Factions
The Terran Republic: Obsessed with the preservation of law and order through violence. Some therefore think they are an oppressive and dictatorial force however others think that they are the only hope for lasting security of Auraxis.
The Vanu Sovereignty: Advanced and cunning. Their aim is to uncover the secrets hidden away in ancient artifacts scattered over the surface of Auraxis.
The New Conglomerates: They fight for freedom. Supported by heavily armored assault troops and durable tanks and fighters that also have the highest damage per shot in the game. Target Audience Target Audience Demographics- Male 70% Female 30%, ages 16 to 30, BC1C2 class, slightly higher than average education, mostly middle class employment, larger towns and cities.
The Terran Republic:approximately ages between 26 and 30, BC1 class, higher education, middle class employment, cities and towns.
The Vanu Sovereignty: approximate age of 28, BC1 class, higher education, middle class employment, cities and towns.
The New Conglomerates: average ages of 16 to 23, BC1C2, average education, middle/lower class employment, cities and towns. Target Audience Psyhographics-
Task 1
The game title is 'Enzo' and it will be available on tablets, phone and PCs as it would bring more profit with a wide range of platform availability. Enzo will be played by the ages 7 to 14 as it is a game with animated visual effects and therefore would appeal to a younger audience.
Task 2
To attract the audience's attention the game will be advertised on children based areas of media such as TV Junior/Teenage Channels or YouTube channels where nursery songs and shows are played.
To generate the interest of the audience, the advert will have a narrative to it to create excitement. The bug will have a name and a personalised character which will make the audience feel connected to character. This will make them want to help him get through the game.
To stimulate the desire in-game footage will be included in the advert to show what the audience will be experiencing while playing the game.
To promote the action at the end of the advert there will be a website link and social media websites as well as hashtags. Also the price and platform will be shown.
Rockstar Games Background: Formed in 1998 in New York, New York City, USA. Owner/Founder(s): Sam Houser, Dan Houser, Terry Donovan, Jamie King and Gary Foreman. Most Successful Games: Grand Theft Auto, Max Payne, Manhunt, L.A. Noire etc. Interesting Fact About The Institution: In March 2014, Rockstar Games received the BAFTA Academy Fellowship Award at the British Academy Video Games Awards. EA (Electronic Arts) Background: Formed in 1982 in Redwood City, California, USA. Owner/Founder: Trip Hawkins. Most Successful Games: Battlefield, The Sims, FIFA, Need For Speed etc. Interesting Fact About The Institution: In 2011 Electronic Arts was the world's third-largest gaming company. Zynga Background: Formed in 2007 in San Francisco, California, USA. Owner/Founder: Mark Pincus. Most Successful Games: FarmVille, Texas HoldEm Poker, ChefVille etc. Interesting Fact About The Institution: Zynga was named after an American bulldog named Zinga once owned by Mark Pincus. Nintendo Background: Formed in 1889 in Kyoto, Japan. Owner/Founder: Fusajiro Yamauchi. Most Successful Games: Super Mario Bros, Wii Sports etc. Interesting Fact About The Institution: It originally produced handmade hanafudacards. Sony Computer Entertainment Background: Formed in 1993 in Tokyo, Japan. Owner/Founder(s): Ken Kutaragi andNorio Ohga. Most Successful Games: Gran Turismo, Eye Toy etc. Interesting Fact About The Institution: The company has sold more than 400 million PlayStation consoles worldwide.
Task 2: Advertising Agencies
W+K Amsterdam
1) W+K stands for Wieden + Kennedy. 2) They advertised Heineken, Powerade, Nike, Coca-Cola and EA. 3) In my opinion the Coca Cola advert is the most creative because it shows how adding some colour to the grey, boring reality can make everyone happy.
4) They created a videogame campaign for FIFA 14.
5)
Rokkan
1) The Rokkan advertising agency has been around for 14 years.
2) It is based in New Jersey.
3) Rokkan has advertised Hyundai, Nestle, Chipotle.
4)
5) The publisher for 'Dishonored' was Bethesda Software.
Task 3: Regulatory Bodies PEGI
1) PEGI is an age rating system that was established to help European parents make informed decisions on buying computer games.
2&3) PEGI uses a combination of content declaration and game review to determine the appropriate PEGI rating for each game. PEGI 3 The content of games given this rating is considered suitable for all age groups. Some violence in a comical context (cartoon-like forms of violence) is acceptable but no explicit language. PEGI 7 Any game that would normally be rated at 3 but contains some possibly frightening scenes or sounds may be considered suitable in this category. PEGI 12 May contain violence in a fantasy setting, coarse language, mild sexual references or innuendo, or gambling. PEGI 16 Depiction of violence (or sexual activity) reaches a stage that looks the same as would be expected in real life. More extreme language, the concept of the use of tobacco and drugs and the depiction of criminal activities. PEGI 18 Level of violence reaches a stage where it becomes a depiction of gross violence and/or includes elements of specific types of violence(violence that would make the viewer feel a sense of revulsion). 4) The seven aspects that PEGI look for when giving a game a rating are: -bad language -discrimination -drugs -fear -gambling -sex -violence
5) PEGI Online is an addition to the PEGI system protecting young people from inappropriate online game content.
ASA 1) ASA's mission is to make sure that the advertising in media is legal, decent, honest and truthful, to the benefit of consumers, business and society. 2) ASA's values are: -Consistent and proportionate -Reliable and ethical -Fair and respectful to all -Accessible and helpful -Intelligent and thorough, but also timely and proportionate -Open and accountable, acting with integrity and never being afraid to admit when we’re wrong -An excellent team, inspiring excellence in each other
Complaint:
1) The advertised company was Mothercare UK Ltd.
2) Someone complained because the claim "RRP £49.99 Price £24.99 You save £25.00" was misleading and could be substantiated, because they did not believe the product was generally sold for £49.99.
Broadcast:
1) The key conventions of a videogame TV Advert include the title of the game, platforms that the game is available on, in-game footage, age rating, voice over, institutional info, game cover, price, release date, social media and celebrities. You would see most of these key conventions in videogame adverts.
2) The Wii Party uses the title of the game on the cover of the game at the end of the advert. In-game footage is included as the Redknapps play Goal Getters. This is also another key convention as it is famous people - celebrity endorsement. The age rating is not very clear or eye-catchy but it is on the game cover in the bottom left corner. The institutional info is at the top of the screen at the end. A website where you can find more information on is at the bottom of the screen. There is a voiceover that also says the platform that the game is available on which is Wii. The price and release date are not included in this advert.
3) The typical setting for Wii Part adverts is a living room because the audience can relate themselves to that since they will most likely be playing this game in their own living room as well.
4) This setting would appeal to families because the living room has the family atmosphere where you gather around together to watch movies or play games that bring you together just like Wii Party which is great for families with little kids.
5) Across different Wii Party adverts different celebrities are used such as, the Redknapps, JLS, Ant&Dec and Girls Aloud.
6) The celebrities' clothing is casual and the make-up is not very visible or at least it's not the first thing that catches your eye which makes them seem like average people and you don't really focus on the fact that they are famous but your focus is on the game instead.
7) The Redknapps are an image of a happy family united by the game, Ant&Dec are Britain's most known and most valued presenters, JLS is a young boy band that might have been used to attract the young woman side of the target audience and the Girls Aloud used to be very popular and famous.
8) These celebrities suggest that the company's main target is families, quite equally women and men.
9) The target audience is approximately female(52%):male(48%) the ages are from 5 to around 60, the demographics includes all different social classes.
10) Blumler and Katz's theory is established in the adverts, for example diversion because they include humour that entertains the audience. It can be a pleasure for the audience to watch these adverts because of Personal Relationships, when celebrities they love appear in the advert. Also the use of the homely settings create Personal Identity as the audience can relate to spending time with their family in a living room as well.
11) The brand logo is included at the start of the advert (Wii) with the sound associated with Wii and at the end of the advert at the top the brands Wii and Nintendo featured.
12) The TV adverts were very effective because they were not targeted at a specific age, gender or social class which means it attracted a wider range of people. They gave a nice image of the game - that you can play it with your family and friends which can bring you together and because parents want to make their children happy they are most likely to buy the game to be able to spend more time with the little ones and have fun together as a family.
Print: 1) 'It's a solid bet for families and friends looking for their next game night fix'. This review suggests that the target audience for Wii Party are friends and families potentially with kids. It also shows it's for people that like to spend time socialising with others. 2) The review ('It's a solid bet for families and friends looking for their next game night fix') is positive because it indicates that the game is so addictive that you can't wait for the next time you get the chance to play it. 3) Magazines are effective at promoting the game because when parents are looking for appropriate games to be able to play with the family and they see a magazine that promotes games they are very likely to read it and see what is recommended and also magazines are available for everyone even if you don't buy it you can check it out at the store and then look it up at home. E-Media: 1) The Wii Party website attracts the fans because the ones that would actually visit this site would probably be children and because it's bright it would appeal to them. 2) The scrolling images show different ethnicities, ages and genders. 3) Which ever "button" you click on (overview, party games etc.) the words family and friends appear on the screen. It keeps on emphasising that aspect since the brand wants to show the game is for everyone no matter the age or gender and it also shows that it's made specially for families to bring them together. 4) The main colours visible on the website are white and pink and bright in general signifying that the audience is mostly children and probably females. 5) 6) Their Facebook wall has had 11,226 likes 7)
These cross-promotions would appeal to the Wii Part target audience because since they enjoy Wii Party they might also like other games coming from the same company where the family can potentially get involved as well.
8) It can be because the game's target audience is mainly children and possibly elderly people that are very unlikely to have accounts on social networking sites.
9) E-Media and Broadcast are the strongest at promoting the game since they are very widely spread and available to a larger amount of people. It's very hard not to notice anything to do with the game on the TV or on the internet.
Institutions behind the game: Rockstar North,
Rockstar Games
Print:
1) Billboards, bus shelters, phone boxes, buses and vans were used to advertise GTA 5.
2) The print advert conventions visible on the advert for
for GTA 5 are the product name - Grand Theft Auto 5, modern sans serif font,
the central image is a collage of parts from the game, and the colour scheme
uses mostly dull colours like brown signifying it is not a game for little
kids.
3) Mostly good reviews but some negative ones as well.
-Great script and most fully structured game in the
history of the GTA franchise.
-Los Santos has been brought to life with its
incredible size, scope, and realism.
-Open-world play lacks the unfettered
thrills of earlier games.
4) It has appeared on a couple of different magazines. This
is a good way of promoting the game to its target audience, because when they
see a professional gaming magazine they are most likely going to take it out
and what they first notice is the GTA 5 which can then lead them to buying the
game to see if it's actually as good as the reviews say.
Broadcast:
1) The only TV commercial for GTA 5 I could find is:
2) The trailer for GTA 5 is effective because it shows what the audience can expect from the game and what the game is about- the narrative. If it's something they are interested in, after the trailer they are most likely going to see gameplays as well to see if they look like what they saw in the trailer.
3) Gameplay:
Interviews can promote a game really well as it's
different people talking about how they feel about the game, what it's like and
what their experiences with it are. Especially if the person is a celebrity or
famous it can have an impact on the audience's opinion of it and persuade them
to buy it. The gameplays are also very useful, since they show the audience
what the game is like and what the whole idea of t the game is. When they see
that it's something they would be interested in, they will buy the game.
E-Media:
1) I was unable to access the official GTA 5 website.
2)
3) The YouTube channel is: Rockstar Games
4) Use generated videos:
5) User generated content such as gameplays help to promote
the game because they show the audience what the game is like. Before watching
it the person might not be sure about purchasing it because they have not
played it before but seeing gameplays on YouTube makes it clear on what the
point of the game is.
6) GTA 5 has had 1.9 million likes on Facebook.
7)
This post appeals to the GTA V audience as it asks them about their opinion, making the feel powerful and like their opinion is actually appreciated in the game industry. It can make them feel powerful because other people might not understand it.
This post can appeal to the target audience as it is the funny moments from GTA V made by other players which for them are entertaining because they are interested in GTA and everything to do with it which means this would appeal to them.
This post would probably appeal to the target audience because it gives them a chance to have their questions answered maybe about the game or a trick that they can later on use in their own game.
This post can attract the GTA V gamers since it is a competition that allows them to win prizes to do with the game, that can help and improve their game.
8) #gta5
9) Twitter was used to promote this game, by putting up pictures of some parts of the game, countdowns to the day of the release. Also competitions were set up to enable the audience to win GTA V. Getting the audience involved really helped with the promotion, as it helped to attract more people by using direct addressing in posts.
10) The hashtag #gta5 drew attention to the game because when the audience saw that hashtag on for example Instagram, they could click on it and then it takes them to the page where there are different pictures with that same hashtag. Then the audience can see all the different videos and pictures from that game.
Overall, the GTA V promoting campaign was really widely spread bringing huge results. A variety of different adverts have been used and that is why the campaign was so good. The fact that they had adverts everywhere, on buildings, buses, bus shelters and others made the game to really stand out and it was impossible to not know anything about it.
1) The fact that the main character on the print advert is
Leo Messi gets through to the target audience. The footballer is very popular
and known around football in general and FIFA fans which can make them feel
obligated to buy the game. Messi's face expression looks like he is very
excited and enthusiastic about playing the game. It can be connoting that the
game is very exciting to play. The fact that his face is shiny (probably with
sweat) might indicate that it's a tough game that you need to put a lot of
effort into. The footballer also looks very energetic which shows how you feel
while playing the game. He is close to the footballer next to him which might
be trying to show that this game can bring you closer to your friends and
family. The colours could signify that even if you are having a bad day
(represented by the grey background), by playing FIFA your mood automatically
improves (colourful players).
2) The key conventions visible on the print advert for FIFA 14
are the product name, fonts, central image and the colour scheme and the company logo. The product
name visible is FIFA 14 and the font used is sans serif which shows modernity
that also highlights that the game itself is modern and is targeted at
teenagers and young adults. The central image shows that the game requires
quite a lot of energy since the footballers look very energetic and sweaty. In
addition, they are not looking directly at the camera indicating they have to
stay focused on the game ahead. The colours -grey background and colourful
footballers- may show that when you have a bad day , FIFA 14 will add some
colour into it and make it better. Lastly, the company logo -EA Sports- is above the title of the game.
3) Most of the reviews are positive however there are some
negative ones as well:
- The new look is far more organised.
- The new smooth animations make the game seem more
realistic than ever before.
- Movement is stuttery and clumsy.
4) FIFA 14 target audience is mostly 16-28 and it's quite
likely that people that age will look through magazines to find out about a new
game that they might be interested in. When they see mainly good reviews they
might pay more attention to it and then they are most likely to buy the game
themselves to try out and see for themselves if the game is fun to play or
boring.
5) In my opinion, print media is what triggers the whole
chain reaction. First you see a print advert such as a billboard or on a bus
shelter, then you want to find out more about it so you go online and then
check it out. However still the print media was what actually made you go
online.
Broadcast:
1) The FIFA 14 TV advert attracts the audience because it
shows celebrities, footballers and average people all together. This shows that
everyone playing it is equal - no matter the social class, gender, nationality
or age. It shows that everyone is brought together by that game. Even the celebrities are
wearing casual, every day clothes putting them on the same level as the regular
people. Moreover, people from around the world are featured.
2) Lionel is driving the van to show it's bringing people
from all around the world and different social classes together. He is wearing casual clothes like everyone else
showing that he is an ordinary human just like all the other players however he is also shown as the main star in this since it's him driving the van by himself.
3) In the FIFA 14 TV Advert, the number 14 on the van and the balloons, is written in the same font as FIFA always uses which is also a way of featuring the game. As it gets to the end the slogan We Are FIFA 14 appears on the screen together with the institution logo. The font is sans-serif meaning it looks modern indicating the game itself is modern. Later, the institution logo is shown again with the name of the game, website that you can check the game out on and the release date. Lastly the game cover is shown so that the audience knows what to look for at a game store and it also shows the platform it is available on which is the Xbox 360.
4) There is a combination of famous footballers, celebrities
and regular people because they are trying to show that FIFA 14 brings all
types of people together forgetting about discrimination. The slogan is
"WE are FIFA 14" so to highlight that they showed everyone playing
together, implying that when you play FIFA 14 you become a somewhat member of
the FIFA family where everyone is put on the same level.
5) The YouTube trailer is different from the TV commercial
since the TV commercial is using actual real people that act in that
commercial. It has a message that it wants to deliver to the audience - that
FIFA brings people from different societies together. Whereas the trailer just
shows what you can do in the game and shows parts of it. It gives the audience
an idea on what they will be experiencing during the game.
6) The trailer is effective in promoting the game
because it shows the audience what they will experience when they play the game
themselves. In addition, the parts of the trailer that include words, show them
what they can and will have to do in the game like for example, protect the
ball or use a sprint dribble turn. Overall it gives the audience an idea of the
game and can increase their enthusiasm about it.
E-Media:
1) FIFA 14 Official Website can attract and maintain fans
since it talks about the game itself. Someone that is interested in FIFA would
most likely read it because they would want to know about the game they might
be buying and about what is new and what makes it different from all the other
versions. When you scroll down a little there is a bunch of screenshots that
can attract a fan, to see what the game looks like once you actually play it.
Moreover there is a list of things that are new in the game which can make the
fan even more excited and enthusiastic about the game.
2) FIFA 14's Facebook Wall had 21,349,636 likes.
3)
I think this post appeals to the target audience as it is
all around the world, not based in a specific country. The pictures show
different countries which are aimed at different nationalities. Moreover, the
pictures include "2014 FIFA World Cup Brazil" which the fans are very
aware of therefore it gets across to them.
This post would appeal to the target audience as it is a
competition to win a jersey signed by one of the footballers that are featured
in the FIFA 14 game. Since FIFA fans are football fans, they might feel honoured
in a way for having a jersey signed by a footballer.
The picture of Christiano Ronaldo and
Leo Messi might
appeal to the target audience because they are the two main, very famous
footballers associated with FIFA 14. The caption says "Messi, Ronaldo,
Neymar: who would make your ESPN FC Ultimate XI? VOTE NOW". Vote Now can
suggest to the audience that they can have a say in something important and
express their feelings and opinions.
This picture would get across to the target audience of
FIFA since it shows the footballers smiling and laughing making them seem like
regular, ordinary people. Also it asks them a question:Best club in the world? Which shows the audience they can contribute to a discussion and have their
This post would appeal to a lot of FIFA 14 fans as just
like with Bale's shirt, they would be honoured to have shoes signed by such a
great football star like Messi. Moreover, Messi is even more famous therefore
that post and that competition would get even more attention.
4)
5) #fifa14
6)
This tweet would appeal to the target audience for FIFA
since they are fans of football therefore they know about the World Cup coming
up in Brazil and most likely are excited about it so they can relate to the
tweet.
This video can appeal to the target audience because most
of them are gamers and like to play other video games too. They get happy when
they find out a new game they have been waiting for is very improved and they
want to see what is improved and that is what the video is showing them.
