FIFA 14 Case Study

Media Case Study:

FIFA 14:
Print:

1)
The fact that the main character on the print advert is Leo Messi gets through to the target audience. The footballer is very popular and known around football in general and FIFA fans which can make them feel obligated to buy the game. Messi's face expression looks like he is very excited and enthusiastic about playing the game. It can be connoting that the game is very exciting to play. The fact that his face is shiny (probably with sweat) might indicate that it's a tough game that you need to put a lot of effort into. The footballer also looks very energetic which shows how you feel while playing the game. He is close to the footballer next to him which might be trying to show that this game can bring you closer to your friends and family. The colours could signify that even if you are having a bad day (represented by the grey background), by playing FIFA your mood automatically improves (colourful players).

2) The key conventions visible on the print advert for FIFA 14 are the product name, fonts, central image and the colour scheme and the company logo. The product name visible is FIFA 14 and the font used is sans serif which shows modernity that also highlights that the game itself is modern and is targeted at teenagers and young adults. The central image shows that the game requires quite a lot of energy since the footballers look very energetic and sweaty. In addition, they are not looking directly at the camera indicating they have to stay focused on the game ahead. The colours -grey background and colourful footballers- may show that when you have a bad day , FIFA 14 will add some colour into it and make it better. Lastly, the company logo -EA Sports- is above the title of the game.

3) Most of the reviews are positive however there are some negative ones as well:

- The new look is far more organised.

- The new smooth animations make the game seem more realistic than ever before.

- Movement is stuttery and clumsy.

4) FIFA 14 target audience is mostly 16-28 and it's quite likely that people that age will look through magazines to find out about a new game that they might be interested in. When they see mainly good reviews they might pay more attention to it and then they are most likely to buy the game themselves to try out and see for themselves if the game is fun to play or boring.

5) In my opinion, print media is what triggers the whole chain reaction. First you see a print advert such as a billboard or on a bus shelter, then you want to find out more about it so you go online and then check it out. However still the print media was what actually made you go online.

Broadcast:

1) The FIFA 14 TV advert attracts the audience because it shows celebrities, footballers and average people all together. This shows that everyone playing it is equal - no matter the social class, gender, nationality or age. It shows that everyone is brought together by that game. Even the celebrities are wearing casual, every day clothes putting them on the same level as the regular people. Moreover, people from around the world are featured.

2) Lionel is driving the van to show it's bringing people from all around the world and different social classes together. He  is wearing casual clothes like everyone else showing that he is an ordinary human just like all the other players however he is also shown as the main star in this since it's him driving the van by himself. 

3) In the FIFA 14 TV Advert, the number 14 on the van and the balloons, is written in the same font as FIFA always uses which is also a way of featuring the game. As it gets to the end the slogan We Are FIFA 14 appears on the screen together with the institution logo. The font is sans-serif meaning it looks modern indicating the game itself is modern. Later, the institution logo is shown again with the name of the game, website that you can check the game out on and the release date. Lastly the game cover is shown so that the audience knows what to look for at a game store and it also shows the platform it is available on which is the Xbox 360.

4) There is a combination of famous footballers, celebrities and regular people because they are trying to show that FIFA 14 brings all types of people together forgetting about discrimination. The slogan is "WE are FIFA 14" so to highlight that they showed everyone playing together, implying that when you play FIFA 14 you become a somewhat member of the FIFA family where everyone is put on the same level.

5) The YouTube trailer is different from the TV commercial since the TV commercial is using actual real people that act in that commercial. It has a message that it wants to deliver to the audience - that FIFA brings people from different societies together. Whereas the trailer just shows what you can do in the game and shows parts of it. It gives the audience an idea on what they will be experiencing during the game.

6) The trailer is effective in promoting the game because it shows the audience what they will experience when they play the game themselves. In addition, the parts of the trailer that include words, show them what they can and will have to do in the game like for example, protect the ball or use a sprint dribble turn. Overall it gives the audience an idea of the game and can increase their enthusiasm about it.

E-Media:

1) FIFA 14 Official Website can attract and maintain fans since it talks about the game itself. Someone that is interested in FIFA would most likely read it because they would want to know about the game they might be buying and about what is new and what makes it different from all the other versions. When you scroll down a little there is a bunch of screenshots that can attract a fan, to see what the game looks like once you actually play it. Moreover there is a list of things that are new in the game which can make the fan even more excited and enthusiastic about the game.

2) FIFA 14's Facebook Wall had 21,349,636 likes.

3)

I think this post appeals to the target audience as it is all around the world, not based in a specific country. The pictures show different countries which are aimed at different nationalities. Moreover, the pictures include "2014 FIFA World Cup Brazil" which the fans are very aware of therefore it gets across to them.

This post would appeal to the target audience as it is a competition to win a jersey signed by one of the footballers that are featured in the FIFA 14 game. Since FIFA fans are football fans, they might feel honoured in a way for having a jersey signed by a footballer.

The picture of Christiano Ronaldo and
Leo Messi might appeal to the target audience because they are the two main, very famous footballers associated with FIFA 14. The caption says "Messi, Ronaldo, Neymar: who would make your ESPN FC Ultimate XI? VOTE NOW". Vote Now can suggest to the audience that they can have a say in something important and express their feelings and opinions.






This picture would get across to the target audience of FIFA since it shows the footballers smiling and laughing making them seem like regular, ordinary people. Also it asks them a question:Best club in the world? Which shows the audience they can contribute to a discussion and have their 

This post would appeal to a lot of FIFA 14 fans as just like with Bale's shirt, they would be honoured to have shoes signed by such a great football star like Messi. Moreover, Messi is even more famous therefore that post and that competition would get even more attention.

4) 

5) #fifa14 

6)

This tweet would appeal to the target audience for FIFA since they are fans of football therefore they know about the World Cup coming up in Brazil and most likely are excited about it so they can relate to the tweet.

This video can appeal to the target audience because most of them are gamers and like to play other video games too. They get happy when they find out a new game they have been waiting for is very improved and they want to see what is improved and that is what the video is showing them. 

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